1. Improve Your Online Presence
– Most customers check a restaurant online before they visit.
– Optimize Google Business Profile
– Add high-quality photos of food, interior, and menu.
– Keep hours updated (including holidays).
– Encourage satisfied customers to leave reviews.
– Reply to all reviews (positive + negative).
– Use Social Media Effectively
– Post 3–5 times per week (short videos work best).
– Show behind-the-scenes prep, chef personality, specials.
– Run geo-targeted ads on Instagram/Facebook ($5–$10/day can work).
2. Offer Deals That Bring People In
– People love value—especially on their first visit.
– Lunch specials if you’re in a business area.
– Happy hour food + drink bundles.
– First-time customer discount (QR code at the door).
– Loyalty program (points system or “buy 9, get 1 free”).
– Birthday/anniversary vouchers when customers sign up for your email list.
3. Partnerships & Local Visibility
– Partner with local businesses (gyms, offices, hotels) for cross-promotions.
– Host theme nights: trivia, live music, cultural dinners, tasting menus.
– Attend local markets and events with a booth and coupons.
– Offer discounts to teachers, students, or nearby employees.
4. Improve the In-Restaurant Experience
– Customers return when they feel good.
Train staff to greet immediately & be consistent.
– Make the menu simple and profitable (10–20% less choice often increases sales).
– Ensure fast service during peak hours.
– Keep atmosphere clean, warm, and well-lit.
5. Make It Easy to Order
– Offer online ordering + delivery (Uber Eats, DoorDash, etc.).
– Add a simple, mobile-friendly menu on your website. – Use QR codes for ordering at tables or outside.
6. Use Customer Data
Collect emails/phone numbers (with permission) and send:
Weekly specials
New menu items
Special event announcements
Personalized offers (“We miss you!”)
Email and SMS marketing is extremely effective and cheap.
7. Track What Works
Look at:
Most profitable dishes
Peak/slow hours
Repeat customer rate
Cost per acquired customer (from ads)
Then invest more in what works best.